By Loni Stark | Director of Product and Solution Marketing, Adobe I’ve observed that companies have become fluent in performing acts of “drive-by” social—hitting occasional jackpots of retweets or likes. However, after the high-fives and fleeting feelings of popularity, all too often, someone is left with the unenviable task of explaining how these finger taps and keyboard clicks translate into […]
A risky makeover of the king of shrinkwrapped software is starting to win over skeptics. Adobe chief Shantanu Narayen and a dozen of his top executives were sequestered in a tony Carmel Valley spa in California. It was early September of 2011, and the group was running through a corporate bonding exercise. Everyone was to take a penny and recount
There is much fanfare citing the growth in time and money spent online by individuals worldwide. Less attention is given to an equally important area: the explosion of digital content. In 2012, 1.8 zettabytes of data will be created on the Internet. And yes, that’s a “z.” If you have trouble imagining what that looks like, it’s about seven million
