Google’s browser doesn’t go as far as full-on ad blockers and won’t always stop ad trackers. But already it’s cut ads on 42 percent of websites it’s tangled with. What was once unthinkable — that Chrome would block online ads, Google’s lifeblood — becomes reality on Thursday. That’s when Chrome takes a significant step in the direction that hundreds of […]
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Google Inc. (GOOG), operator of the world’s most popular search engine, is upgrading its online advertising service to make it easier for marketers to reach users on different devices. The revamped AdWords service will also help companies manage bids for ads running at different locations and times, according to a blog post today. Using an auction system, Google sells advertising
The company is making higher-value keywords available to nonprofits that take part in its charitable Ad Grants program, but it will require that those nonprofits maintain high clickthrough rates to stay in the program. If Google is at the center of your nonprofit marketing strategies, you may want to listen closely to the changes the company is making to its
Let It Go: Say Farewell To These 5 Web Design Trends Trends come and go, especially in the fast-paced world of web design. Yet sometimes we hold onto old trends for too long when we should really be letting go and moving on. As technology evolves, it’s easy to fall into the trap of repeating old patterns. The web design
Although Google is scrambling to meet consumers as they flock to mobile devices, the question is whether it is moving fast enough. Larry Page, Google’s chief, said the company was in “uncharted territory” because of rapid changes in mobile technology. Investors were comforted on Tuesday when Google announced strong fourth-quarter earnings, and the stock rebounded from a dip over the
A risky makeover of the king of shrinkwrapped software is starting to win over skeptics. Adobe chief Shantanu Narayen and a dozen of his top executives were sequestered in a tony Carmel Valley spa in California. It was early September of 2011, and the group was running through a corporate bonding exercise. Everyone was to take a penny and recount
